Beacon adds three execs

Beacon Looms has named a trio of executives to its upper ranks.

Dan Cacella has joined the company as senior vp of sales. Cacella, a 27-year industry veteran, was formerly with Surefit Inc. for 22 years, most recently in the same capacity. Bob Lamken has also been named senior vp of merchandising and marketing.

Both report to Sy Sadinoff, ceo.

Jonathan Sadinoff, the nephew of the ceo, has been named director of strategic planning.

Sadinoff holds an MBA from the Wharton School of Business. He brings experience from PricewaterhouseCoopers' Management Consulting Services group, where he specialized in corporate strategy and competitive positioning.

Beacon Looms is a leading manufacturer of window treatments and private-label bed coverings.

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