Home Depot taps former Sears exec for marketing slot
October 21, 2002,
Atlanta -- Home Depot has hired John Costello as chief marketing officer, a new position created after the retirement earlier this year of Dick Sullivan as senior vp of marketing.
Costello was most recently chief global marketing officer at Yahoo. He was also senior executive vp of Sears from 1993 to 1998 and a member of the team that developed the "Softer Side of Sears" campaign. He also helped launch Sears' Internet and e-commerce initiatives.
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