Intertextile Shanghai starts well, extends reach  

Shanghai – Intertextile Shanghai Home Textiles kicked off here today with strong traffic and a 20% uptick in exhibitors – more than 800 in all.

This is the second year the Messe Frankfurt-produced trade fair was opened to non-Chinese home textiles exhibitors. Though they represent a small fraction of total exhibitors, their profile is rising, with home textiles producers from 21 countries represented.

And penetrating the market in China isn’t their only goal.

Al-Abaid of Pakistan sees entry into China as inevitable within a few years; however the company is showing here because so many of its customers have buying offices here.

Still, taking the long view, “It’s only a matter of time that a good Chinese company will open a retail chain,” said Amar Shaffi, general manager of marketing, Al-Abaid.

CM NET of Australia, which with its Chinese manufacturing partner produces fashion bedding sets under the Orient Sense and Chameleon brands for Australia and New Zealand, is seeking either a Chinese distributor or retailer.

As the first day of the fair drew to a close, sales director Thomas O’Dea said: “I’m not going to call it until I get money in the bank,” but added, “We’ve had a good response today.”

Among those who passed through were potential accounts or distributors from the U.S., U.K., India, Germany and Estonia.

Fiber manufacturer Lenzing, of Austria, has been exhibiting at the show for four years and its executives noted the fair’s evolution.

“Of course, most of the customers here are Chinese, but this is also an opportunity to contact the tertiary customers who source from China,” said Susanne Jary, textile marketing, business development, home textiles. Jary said on opening day she met with attendees from Europe, India, and China. “It’s necessary to visit these fairs because you really have the opportunity to meet people from a big region in one place.”

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!