Sears revamping 70 percent of home
May 20, 2004,
HOFFMAN ESTATES, Ill. — Sears is putting its home textiles muscle behind Colormate, its standard bearer for years, but with a new casual approach; and Whole Home, the centerpiece for more formal bedding.
Lands' End will be positioned in home textiles as the top of the line.
The key to the changes, he explained after the annual meeting here earlier this month, "is shopability." To this end, the home textiles departments will have a new layout, new white-finished bent-wire fixturing and simplified fixtures for top-of-bed presentation.