United Feather & Down partners with Portico, Maas
March 8, 2010,
At the New York Market – United Feather & Down has inked deals with ‘green’ innovator Portico Home + Spa and sleep expert Dr. James B. Maas. The new partnerships extend UF&D’s stake in the eco-friendly and wellness arenas.
Pads and pillows will be available in natural and white, the latter using eco-friendly peroxide whitening.
The company is also partnering with Dr. James Maas, a professor from Cornell University and an expert in sleep studies. This is the first time Maas – a frequent speaker and in-demand media personality -- has lent his name to a product, the company said. The range of pillows will have his endorsement for better sleep performance. Dr. Maas is a leading researcher on the relationship between sleep, performance and critical thinking, and author of New York Times best-seller "Power Sleep: The Revolutionary Program that Prepares Your Mind For Peak Performance."
In other news, UF&D is expanding its Villa Di Borghese spa, travel and bedding collection with a new line called Dolce Notte. It features luxury fabrics and Borghese's signature Botanic Down or Botanic Down Alternative Blends. The collection will feature pillows and comforters with new botanical-inspired colors and treatments, coordinating sheet sets and spa quality accessories.
The company will also present new looks from its Joseph Abboud and Eileen West collections.