Lacoste adds to Casual, Club, beach lines

Powell Slaughter, Carole Sloan, March 8, 2009

At the New York Market – Four new beds have been added to the Casual collection at Lacoste with three new styles in the premium Club collection.

In bath, Lacoste has introduced a major collection of 14 new styles for beach. “We’re viewing beach now as a 12-month program, not just summer,” Jerry Haggerty, national sales manager for Lacoste Home at Sunham commented. “We are targeting beach for resort areas, cruise, and gift giving.”

The new beach offerings, all in signature bold Lacoste colorings, are $20, $30 and $40.

Also in bath is a new group of robes for men and women including a pique/terry reversible style for women and a textured terry for men. There are two new styles for women, one for men.

The company’s solid color towel collection keeps the same 16 colors in the palette.

New to the Casual bedding collection is a brushed twill sheet with a double row stitching embellishment. Casual Stripe, a classic stripe, has a decorative button opening near the bottom of the duvet cover to allow the duvet to be slipped in. Libeccio, a soft blue shadow stripe plaid, is accented with pique and corduroy pillows as well as a corduroy floor pillow with a large boucle croc embellishment.

Pampero and Mistral complete the group.

In the Club group, a wool/cotton/alpaca throw is a new bedding accessory. Levante, a horizontal stripe, is featured in an acid green combination, while Hegoa is a graphic and Unis is a solid chevron.

New accessory styles include a jersey/fleece bonded throw and decorative pillow, each $59.

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