Home Depot airs during Grammys

New York — The Home Depot kicked off its new national advertising campaign last night, with a 60-second branding spot airing during the "Grammy Awards" on CBS. Based on the theme, "The Home Depot is more than a store — You can do it. We can help," the new campaign is initially on TV with 30- and 60-second spots. It will eventually expand to include radio, print, collateral materials and the Internet. The company has said that it will increase its marketing support this year as it continues to invest in its business.

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HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!