Revman extends Laura Ashley to soft window
Janice Chamberlain -- Home Textiles Today, December 11, 2002
New York — Revman Industries is expanding the scope of the Laura Ashley Home license beyond fashion bedding into soft window coverings.
Although the line is freestanding, Revman can create coordinated designs for existing Laura Ashley bed ensembles upon customer requests, said Rich Roman, president and ceo.
"By extending the program into freestanding window, we're giving consumers the opportunity to buy more interesting products for their windows," Roman told HTT.
"This is another opportunity for consumers to use the Laura Ashley lifestyle for other rooms in their homes."
Aimed at department stores and specialty stores, both panels and top treatments are part of the offering. The initial lineup does not include sheers. The line, Roman said, is "more aggressively priced than other designer window treatments." A 40" x 84" panel retails for about $39.99, while top treatments retail in the $29.99 to $39.99 range.
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