Industry Vet Launches Sople Group Marketing Firm
February 22, 2010,
Longtime area rug industry player Alyson Angotti has opened Sople Group, a new marketing and design firm catering to home furnishings and floor coverings businesses.
The marketing team comes from agencies including Foote Cone & Belding, DDB Needham and BBDO.
Sople Group will address marketing and brand strategies; tapping social media and online marketing to boost clients’ B2B and B2C recognition; and elevating press exposure through press releases, case studies, white papers, information sheets, brochure and ad copy as well as web content.
The new company also offers website and graphic design services.
“Sople Group’s team of designers takes a client’s brand and creates artistic deliverables like catalogs, websites, packaging, e-blasts /newsletters and photo manipulation,” Angotti explained.