Springs to make Wamsutta for Disney Resort line
Home & Textiles Today Staff -- Home Textiles Today, March 17, 2008
Fort Mill, S.C. – Springs Global will make Wamsutta bedding and bath products in an exclusive partnership with Buena Vista, Fla.-based Walt Disney World Resort to supply its deluxe hotels and Disney Vacation Club villas.
The Wamsutta goods, part of the Disney Resort Collection, will be offered direct-to-consumer at www.disneyresortcollection.com online and via in-room services.
“This is an exciting alliance for Wamsutta, bringing together two strong brands that are compatible in their values, heritage, quality offerings and service,” said Tom O’Connor, president of Springs Global US, which with the alliance becomes Disney’s exclusive bed and bath supplier for its premium properties.
The Disney Resort Collection marks the first time Disney has taken a brand alliance into its resort rooms, the companies said.
The products include deluxe bath towels, fleece blankets, sheet sets, bed pillows and a mattress pad.
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