Latex creates new ad campaign, logo
Staff Staff -- Home Textiles Today, November 7, 2001
Ansonia, CT — Latex International recently unveiled a new advertising campaign as its latest attempt to build brand awareness in the basic bedding industry.
The campaign's new tag line, "Uniquely Resilient," has debuted along with a new logo.
"We developed the tag line to underscore the fact that despite tremendous adversity, including two devastating fires, Latex International has prevailed," said Will Veitch, vp, sales and marketing. "Our new ads feature real people from our company who represent our unique resilience as well as a passion for what they do — both at work and at play."
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