Latex creates new ad campaign, logo

Ansonia, CT — Latex International recently unveiled a new advertising campaign as its latest attempt to build brand awareness in the basic bedding industry.

The campaign's new tag line, "Uniquely Resilient," has debuted along with a new logo.

"We developed the tag line to underscore the fact that despite tremendous adversity, including two devastating fires, Latex International has prevailed," said Will Veitch, vp, sales and marketing. "Our new ads feature real people from our company who represent our unique resilience as well as a passion for what they do — both at work and at play."

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See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!