Bardwil opens up Lenox Bath lines, shows Platinum Stripe
August 9, 2007,
At Market – Bardwil Linens' Lenox Bath division has struck a chord with retailers with its Platinum collection of cotton and bamboo blended bath towels. Banking on that success, the company came up with several new offerings.
Platinum now has a striped sister called just that -- Platinum Stripe -- that comes in six colors. The look is achieved through piece dying, explained Linda Kulla, vp, Lenox Bath division. "I used 100% bamboo for one stripe, then 100% cotton for the next, and then a blend of the two for the third stripe and so on. It's not a yarn dye but rather a piece-dyed construction."
Also new is the Taj collection, which like Platinum boasts a 70% cotton/30% bamboo fiber content -- but in addition features a wide jacquard end hem in a paisley pattern. This group comes in eight colors.
Married to Taj is Empress, an all-over jacquard paisley pattern -- the same as Taj's design -- using the same piece-dyed construction as the Stripe assortment. It, too, comes in eight colors to mix and match with the other new assortments.
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