Bardwil opens up Lenox Bath lines, shows Platinum Stripe   

At Market – Bardwil Linens' Lenox Bath division has struck a chord with retailers with its Platinum collection of cotton and bamboo blended bath towels. Banking on that success, the company came up with several new offerings.

The original Platinum line has been expanded in palette, bringing the wisteria, tea rose, chocolate truffle, and marigold colors to both towels and rugs.

Platinum now has a striped sister called just that -- Platinum Stripe -- that comes in six colors. The look is achieved through piece dying, explained Linda Kulla, vp, Lenox Bath division. "I used 100% bamboo for one stripe, then 100% cotton for the next, and then a blend of the two for the third stripe and so on. It's not a yarn dye but rather a piece-dyed construction."

Also new is the Taj collection, which like Platinum boasts a 70% cotton/30% bamboo fiber content -- but in addition features a wide jacquard end hem in a paisley pattern. This group comes in eight colors.

Married to Taj is Empress, an all-over jacquard paisley pattern -- the same as Taj's design -- using the same piece-dyed construction as the Stripe assortment. It, too, comes in eight colors to mix and match with the other new assortments.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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