Sears begins new brand-based strategy

NEW YORK — Sears was scheduled to embark today on yet another massive repositioning of its bed and bath merchandising program, including the pursuit of a national brands strategy that will initially bring the Martex and Utica labels to its shelves.

The effort will also involve extensive resets of the department in larger stores.

The changes were outlined briefly last Thursday by Alan Lacy, chairman and CEO, during a presentation at the 10th annual Bear Stearns Retail, Restaurant & Apparel Conference, during which he updated Sears’ ongoing multi-year effort to reposition its business.

“Home fashions is another category that’s getting a lot of emphasis this year,” Lacy said. “This has been a tough one for us to get right, but we’re focused very much on shop-ability, improving product quality and focusing on better products.”

Lacy didn’t articulate whether these changes will mark a complete abandonment of the existing program, or more simply a major amendment to its thrust.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!