Spider-Man spins textiles web
December 17, 2001,
Spider-Man Merchandising L.P., a division of Sony Pictures Entertainment, has expanded its breadth of home textiles goods with four new licensees.
Dan River first introduced its new Spider-Man collection in October at the New York Home Textiles market.
"We liked the classic comic book hero that Spider-Man represents and thought it would be appealing to young boys, and we also benefit from all the promotional activities and strengths Sony brings to the picture," Berkin said.
Sugar Valley, GA-based Mohawk Home will produce rugs, throws, decorative pillows and doormats. Atlanta-based Crown Crafts Infant Products is the licensee for figural pillow buddies; and New York-based Jay Franco & Sons Inc. will manufacture beach towels, bathroom accessories, hamper/toy chests, 2-D bath sponges and 3-D pillows.
The Spider-Man domestics products are targeted toward mass and mid-tier retailers.
Sony Pictures Entertainment's Columbia Pictures/ Marvel Entertainment will release the movie "Spider-Man" in theaters May 3, 2002. Enhancing the continuity of the film franchise, a new animated series is on tap for fall 2002.
"With the entire licensing program set to kick-off, we're extremely excited to have such a large presence in the domestics and housewares category," stated Al Ovadia, executive vp of Sony Pictures Consumer Products. "Spider-Man will be an event film for our company, and we're looking forward to offering consumers high-quality products that stay true to this wonderful character."
Added Russ Brown, senior vp, consumer products, promotions and media sales for Marvel: "The domestic and housewares category is extremely important to our overall movie licensing campaign and it is gratifying to have such high-profile names on board. We are completely confident that fans of the movie and the Spider-Man franchise will be thrilled with the line of consumer products that will be offered."
Related Content By Author
Live From New York: Fashion Comes Across the Pond
Home & Textiles Today eDaily