Cyber Monday expected to draw higher traffic this year

Almost 1 in 5 shoppers will use mobile devices

Retail Editor 1, December 2, 2013

Washington D.C. - More than 131 million, or 54.8%, of shoppers plan to go online today for Cyber Monday deals, up 1.6% from last year's 129 million.

These and other findings are according to a newly released National Retail Federation survey which polled 4,464 consumers and was conducted November 29-30 by Prosper Insights & Analytics.

"Despite record-breaking online shopping Thanksgiving Day and Black Friday, holiday shoppers aren't done yet; we expect Cyber Monday to be bigger than ever," said Matthew Shay, NRF president and ceo.

Some 24.8 million (18.9%) of those surveyed said they will use their mobile device, a 22% increase from last year and a huge increase from 3.7 million in 2009.

Retailers are ready for the business.'s eHoliday survey found that eight in 10 (81.4%) online retailers have created specific Cyber Monday deals.

As for when they'll shop, 43.3% of planned to start first thing in the morning. Others will shop over their lunch hour (19.3%) or early afternoon (33.0%).

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