Walmart to kick-off Black Friday at 6 p.m. Thanksgiving Day
Retail Editor 4 -- Home Textiles Today, November 12, 2013
Bentonville, Ark. - Looking to outdo its competitors and its own track record, Walmart this morning unveiled what it described as its "largest" Black Friday plans to date, opening its doors at 6 p.m. Thanksgiving Day - two hours earlier than most other major retailers.
This year's efforts include: seven times the number of one-hour guaranteed items compared to last year, "Manager Specials," and even more deals on the season's top gifts. - including a 700-thread count sheet set from Better Homes & Gardens for the "special buy" price of $24.96, available when doors first open.
The retailer will hold event at 6 p.m. and 8 p.m. Thanksgiving Day and again at 8 a.m. on Black Friday, Nov. 29.
"Black Friday is our day - our Super Bowl - and we're ready to prove once again that no one does it better than Walmart," said Bill Simon, president and ceo, Walmart U.S. "We're excited to give our customers an incredible Black Friday with shopping hours that will allow them to take advantage of great prices on Thanksgiving night and all weekend long."
No surprise - electronics are a key focus this year. Compared to last year, Walmart will offer 65% more inventory on televisions and double the number of tablets.
Sharper pricing is also top of mind. For example, this year a 32" LED TV is priced at $98, versus last year's $148.
This Black Friday, Walmart is bringing back its "One-Hour Guarantee" program, which guarantees customers select items during a one-hour period. Walmart is expanding it from the three items last year to 21 One-Hour Guarantee items this year.
New to this year, Walmart has developed a wristband program that works in tandem with the guarantee. Prior to the 6 p.m. and 8 p.m. events, customers go to the designated line within the store to secure a wristband for certain products. Wristbands will be distributed while supplies last. Customers can shop for other items in the store while they wait for the 6 p.m. and 8 p.m. events to start. Customers with wristbands come back to the designated line within two hours after the event start time to pick up their product.
Customers who want to plan their Thanksgiving/Black Friday trip in advance can visit Walmart.com/BlackFriday, where they will find tips on gift-giving and special deal maps for Black Friday.
Walmart has also created more than 100 short videos on Walmart.com and YouTube customers to promote deals ahead of Black Friday.
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