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Hudson's Bay names chief marketing, creative officers

Toronto - Department store giant Hudson's Bay Company has named Michael Crotty as executive vice president and chief marketing officer for its Hudson's Bay and Lord & Taylor banners. In a related announcement, the company also named Russ Hardin as senior vice president and chief creative officer for the banners. Both are new positions.
Their appointments are effective on Nov. 11. Both will report to Liz Rodbell, the incoming president of HBC's department store group.
"The new leadership will help us drive our marketing and creative efforts at Hudson's Bay and Lord & Taylor as we embark on our long-term growth strategies," Rodbell said in a statement. "Michael and Russ are experts in their respective fields with proven track records of success and I am thrilled to welcome them to the team."
Crotty has more than 25 years of multi-channel retailing and brand management marketing experience, the last 10 years concentrated in retail at U.S. department stores including Bergdorf Goodman, Neiman Marcus and most recently Nordstrom. In his new role, he will be responsible for the overall marketing strategy for Hudson's Bay and Lord & Taylor.
HBC said Hardin has strong domestic and global branding experience with such luxury and mid-tier retailers as Saks, Avon Products, Lord & Taylor and most recently Kohl's department stores. At one time, he also ran his own brand development agency. As chief creative officer, Hardin will be responsible for building all creative elements for Hudson's Bay and Lord & Taylor, as well as leading its social media, public relations and event functions.

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