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NY Now to host "Market Readiness" program

White Plains, NY - Exhibitors participating in the winter 2014 edition of NY Now are being invited to participate in a four-part "Market Readiness" program, addressing marketing and selling strategies, tradeshow operations and lead follow-up.

The free series, which is produced jointly by NY Now and Right Angle Strategies, includes three pre-show webinars, one post-show webinar and free 15-minute business consultations at market.

"Participants will come away with actionable steps for maximizing their investment in the winter 2014 edition of NY Now," said Christian Falkenberg, NY Now director and senior vice president of show organizedr GLM.

The webinars will be produced jointly by NY Now and Right Angle Strategies, a business strategy and coaching consultancy lead by gift and home industry veterans Stu Teller and Laura Blunt.

Right Angle Strategies will also conduct free in-booth 15-minute business consultations at market for all webinar participants.

Three pre-show webinars will focus on pre-show marketing, sales techniques and tradeshow operations. The fourth and final webinar, which will be held one week after NY Now, will address market follow-up. The webinars are free for NY Now exhibitors, and registration is available online at:
http://www.nynow.com/Exhibitors/ExhibitorEducation.aspx#registration

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