Anand Tex making its mark in poly
Retail Editor 1 -- Home Textiles Today, September 6, 2013
Panipat, India - While India is well-known for all things cotton, bedding manufacturer Anand Tex International is staking its claim in polyester constructions.
"When we talk about polyester home textiles made in India, it's kind of an unbelievable thing for the customer, what [used to come] from the Far East is now available from India," said Rakesh Garg, managing director.
Founded 1995, the company manufactures 100% polyester warp-knitted home textile products for the international market. Product categories include sheets, blankets, memory foam bath mats and kitchen rugs.
Anand Tex's major market is the U.S., where it deals with big box accounts and high-end retail. It also does business in the UK and Europe. In addition, it is a large supplier of blankets to UNHCR relief agencies and the International Red Cross Society.
For the upcoming New York Home Fashions Market, Anand Tex will introduce performance sheet bedding, a new technical fabric that is anti-microbial, wicks moisture and is UV-proof; soft blankets and throws with an anti-microbial finish that provide a better hand at a sharper price point; and blankets and novelty throws with single repeat prints and photo prints as the USP from India.
The company's mantra is "same retail, better margins for the retailer and better product for the end user - that's the main goal," said Garg.
He said the scope of the business in the U.S. has been growing over the past four years as the market emerges out of the recession. "I think [buyers] are more confident that the business is coming back," he added.
The company's showroom is located at 7 West 34th St., Suite 733.
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