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Hugo Boss launching diffusion home textiles line

Retail Editor 2, Fred Mills-Winkler -- Home Textiles Today, August 21, 2013

New York - Hugo Boss Home is expanding its scope with the debut of the Boss Home Classic Collection, which offers the brand's luxury aesthetic at a lower price point for a broader consumer market.

The Boss Home Classic Collection will be available on Macys.com, Dillards.com and Bloomingdales.com and will arrive in stores in September. Price points range from $75 to $350.

Made by Sunham Home Fashions, the Boss Home Classic Collection features a unique mix of bold, modern designs addressing casual lifestyle "while offering the same fine craftsmanship and design integrity that is valued in the luxury line," according to the Boss announcement.

The line is launching with four bedding ensembles:Tie-Dye, Fleur Fil, Rhythmic Dots and Prism. A coordinating Classic Check Sheet and Tribeca Diamond Quilted Coverlet are core elements of the program.
The original Hugo Boss Home line is now called Boss Home Luxury. Its fall collection will hit stores later this month.

 

 

Prism in teal Hugo BossPrism in teal

 

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