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Surya Inc. to unveil new POP system at Atlanta market

Retail Editor 4 -- Home Textiles Today, July 1, 2013

Calhoun, Ga. - Surya is coming the Atlanta International Area Rug Market with its newly developed vignette display system designed to increase retailers' rug sales.

Dubbed Surya Complements, the new system gives retailers "an innovative, space-conscious way" to showcase rugs from the company's large selection of styles and constructions in the context of a complete room display, according to Survya.

It holds up to six 18"-by-18" rug swatches that complement the style and color palette of other items in a vignette. The display is available to retailers in four configurations based on the key factors that consumers shop by: color, pattern, price and upholstery.

"Our retailers are looking for innovative and intuitive ways for their customers to 'connect the dots' in selecting furniture and coordinating home accessories," said Satya Tiwari, president. "Surya Complements provides retailers an affordable, compact tool to coordinate rug options with their other offerings - all in a fully integrated package."

Surya's showroom at the Atlanta AmericasMart is located in suite 11-A-1.


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