Sleep Studio becomes Authentic Comfort
Retail Editor 1 -- Home Textiles Today, May 29, 2013
New York - Memory foam sleep products producer Sleep Studio is changing its name to Authentic Comfort. Company officials said that the change more accurately reflects its growing line of Made in the USA comfort products.
"While Sleep Studio is a recognized leader in the specialty sleep category, new offerings are broadening the company's assortment outside of sleep," the company said in a release.
Sleep Studio was founded in early 2006 with a focus on innovations in memory foam that offer measureable benefits for the consumer and the environment such as breathability, plant-based ingredients, odorless technologies, personalized support and temperature regulation.
"We believe the name Authentic Comfort accurately represents our core value of providing real comfort for the consumer and her family," said Michael Rothbard, ceo and president of Authentic Comfort.
The company will begin doing business as Authentic Comfort immediately.
No other changes are planned to its operations, personnel or locations.
Industry Related Content
Celebrity Branding at NY Home Fashions Market