American Down and Feather Council releases consumer video
Retail Editor 5 -- Home Textiles Today, May 3, 2013
New York - The American Down and Feather Council (ADFC) recently unveiled "Pillow Talk! With Barry Bedspringer," a video promoting the benefits of down and feather bedding, as part of its ongoing consumer outreach program.
The brief video is set on a mock daytime talk show called "Pillow Talk" where Puffy Pillow, who is made of natural fill down and feather, is questioning if her boyfriend, Dusty Bedpillow, is as natural as he claims. The show's host is a wise-cracking pillow puppet, Barry Bedspringer, and the audience is packed with a crowd of vocal pillows.
"With a goal of educating consumers on the many benefits of down and feather, we embraced the concept of ‘Pillow Talk! With Barry Bedspringer' as a creative and visual way to promote our message. It will be added to our arsenal of consumer tools on the ADFC website, www.downandfeather.org," said Stephen Palmer, president of the ADFC.
ADFC is comprised of manufacturers, buyers, sellers, and processors of natural fill bedding products. The new video highlights the council's Labeling Compliance Program, which certifies that down and feather products meet specific standards for content, cleanliness and compliance.
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