Nourison fetes Waverly's 90th anniversary with new collections
Retail Editor 2 -- Home Textiles Today, February 27, 2013
Saddle Brook, N.J. - In tandem with Waverly's 90th anniversary, Nourison is launching four new area and accent rug collections with the home brand at the New York Home Fashions Market in mid March.
"Our Waverly collections have a unique space in our vast product line," said Steven Peykar, co-ceo of Nourison. "Their color palettes are classically oriented while the designs incorporate nearly a century of iconic styles that have been adapted to appeal to the contemporary customer."
Nourison is spotlighting the collections with a new conceptual display in its windows looking out on Fifth Avenue from its New York City showroom in the lobby of 295 Fifth Avenue.
The four new Waverly collections are:
- Global Awakening, an ethnically inspired collection of rugs that balances design and texture on a 100% polyester, hooked construction. The rugs are machine printed in China.
- Artisanal Delight, which mixes classic and stylish floral patterns combined with trendy, current graphic designs. The rugs are made of 10% polyester cut pile and are accented with hand carving and machine printing in China.
- Indoor/Outdoor Rugs, a 100% polyester machine printed grouping of durable rugs featuring new color palettes and myriad designs that are all UV protected, mildew proof, and fade-resistant.
- Aura of Flora, a collection of modernized floral and ikat designs made of polyester and machine printed in China.
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