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Target to price-match online competitors

Minneapolis - Looking to gain a competitive edge on the Internet retail landscape, Target Corp. said today that it plans to price match other major online retailers, including,, and, on a year-round basis.

Target stores will also price match items found on

The new policy, which takes effect immediately, will combine Target's previous price adjustment and competitor ad match policies "into one simple, easy-to-use 'Price Match Policy' that now includes select online retailers," the company explained.

If a guest buys a qualifying item at a Target store and then finds the identical item for less in the following week's Target circular or within seven days on,,, or or in a local competitor's printed ad, Target will match the price.

"Guests can confidently shop at Target every day for the best value in retail," said Gregg Steinhafel, Target chairman, president and ceo. "We know that our guests often compare prices online. With our new Price Match Policy and the additional 5% savings guests receive when they use their REDcard, Target provides an unbeatable value."

Target introduced its first price match policy, the Low Price Promise, in 2009 and began matching select online competitors for the first time this holiday season.

Price match may be requested at Target's Guest Services prior to a purchase with proof of current price or by bringing the original Target receipt and proof of current price.

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