Nate Berkus makes Target debut
Retail Editor 4 -- Home Textiles Today, October 22, 2012
Minneapolis - The Nate Berkus Collection of bedding, bath and home décor officially launched online and in stores yesterday.
Bedding includes three duvet cover designs and three comforter designers available in queen at $89.99 or king at $99.99. The three-piece sets include the top of bed piece and two shams. The core cotton sheet is available in four colors - blue, copper, gray and a neutral ikat - in full, queen, king and California king sizes. A queen set retails for $54.99.
Bath is anchored by the Signature solid color towel in six colors with the bath towel retailing for $9.99. A fancy Ikat Link bath towel is available in six colors, five of which are sold only online. The bath collection includes a shower curtain as well as bath accessory pieces.
Décor consists of 42 mostly hard home pieces, with an emphasis on frames and decorative boxes.
Berkus signed with Springs Global in 2010 to develop the collection. Last month, the celebrity designer and decorator licensed with Swavelle/Mill Creek to co-create an exclusive line of home decorative fabrics. He also has a collection at HSN of headboards and upholstered furniture pieces.
His first big home rollout took place at Linens ‘n Things in 2005.
Celebrity Branding at NY Home Fashions Market