Coyuchi makes accent rug debut
Retail Editor 3 -- Home Textiles Today, October 15, 2012
Berkeley, Calif. -- Coyuchi, a manufacturer of 100% organic cotton home textiles, has produced its first accent rug offerings, available for purchase immediately.
The organic cotton and other natural fibers rugs premiered on Coyuchi's website and became available in stores across the United States and Canada at the end of September.
The line made its market debut at the summer edition of New York International Gift Fair, where it received positive response from attendees, said Matt Levinthal, vice president of marketing and operations, Coyuchi.
Coyuchi's rug line consists of four collections, one of which is bathroom rugs. The other three - Wave, Diamond Pebble and Triple Diamond - are dense dhurrie weaves machine-made in India of organic cotton. The collections are available in 2x3, 3x5 and 5x7 sizes with the 5x7 carrying a $360 suggested retail price.
"We have plans in general to grow outside just the bedding category, and rugs are just one dimension of that," Levinthal said. "People can expect to see a lot more products from Coyuchi that provide more of a total home solution for natural, clean yet sophisticated design for the home. Rugs are just one of many planned expansions."
All rug design and manufacturing was done in-house, and took about a year, Levinthal said. Eileen Mockus, who joined Coyuchi earlier this year as vice president of product, played a large role in bringing developing rug offerings and continues to be involved in the company's future product development, Levinthal added.
Coyuchi currently does not offer any sort of rug rack or merchandising display.
All Coyuchi rugs are woven of natural fibers and do not employ toxic dyes, bleaches and finishes in the manufacturing process.
Coyuchi shows at the Dallas, Atlanta and New York markets.
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