Avanti, Spode/Portmeirion extend partnership, product category offering
Cecile Corral -- Home Textiles Today, September 14, 2012
Moonachie, N.J. - Avanti and Spode/Portmeirion are extending their licensing agreement for table linens and kitchen textiles as well as for several newly added categories, including Christmas tree skirts and stockings, kitchen rugs and kitchen window treatments.
The parties originally joined forces three years ago. In addition to the iconic Spode Christmas Tree pattern, Avanti has been marketing coordinates to several of the brand's classic dinnerware patterns, such as Portmeirion Botanic Garden and Spode Blue Italian and Woodlands. The company expects to grow this offering in 2013, noting Spode Christmas Tree has been a best-selling pattern in dinner and table linens for many years with a very large collector base.
"This collection represents an important component of our table/kitchen business and we are very excited to be able to continue to grow this franchise with the strong support of our partners at Spode/Portmeirion," said Jeff Kaufman, president and coo, Avanti.
Added Lawrence Bryan, ceo, Portmeirion Group: "We are happy to extend our license with Avanti. They have made great strides integrating our brands with their product expertise in their marketplace. We look forward to a prosperous future and extended partnership."
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