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Etailing posts 11th consecutive quarter of double-digit growth

Reston, Va. - Online spending rose 15% year-over-year during the second quarter to $43.2 billion, according to comScore. First quarter growth was 17%.
"While the second quarter's 15-percent growth rate couldn't quite match the especially high growth rate from the first quarter, it was nevertheless almost four times higher than the growth in overall consumer spending, a sign of continued strength in the e-commerce channel," said comScore chairman Gian Fulgoni. "
Top-performing online product categories were: Digital Content & Subscriptions, Consumer Electronics, Flowers, Greetings & Gifts, Computer Hardware and Apparel & Accessories. Each category grew at least 16 percent vs. year ago.
During the quarter, 42% of e-commerce transactions included free shipping. The most recent peak took place during fourth quarter of 2011, when 52% of transactions included free shipping.

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