Invista names new marketing manager for Dacron
Home & Textiles Today Staff -- Home Textiles Today, July 19, 2012
Kennesaw, Ga. - Invista has promoted Misti Moore to marketing manager for the Dacron fiberfill business in North America
"We're delighted to have seasoned executive Misti Moore on the Dacron brand team," said Roberto Fontanillas, global business director for Invista's Dacron business. "She'll be working closely with the sales team to identify, pursue and cultivate new business development opportunities that harness the power of the established awareness and preference for the Dacron brand."
Moore worked in various marketing roles prior to this assignment. Most recently, she was marketing communication manager for Invista's Stainmaster brand. Moore joined Invista from Atlanta-based multi-cultural marketing agency Images USA, and also held marketing positions with Blacksmith Promotions, DS Waters (where she led the repositioning of the Crystal Springs Water brand), AOL Time Warner and Anheuser Busch.
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