Crown Crafts Inks Deal With Carter's
June 14, 2012,
Crown Crafts will produce Carter-branded toddler bedding, blankets and room décor accessories to launch in spring 2013.
Carter's clothing and accessories are sold at more than 600 company-operated retail stores as well as Babies ‘R Us, Belk, Bon-Ton, JCPenney, Kohl's, Macy's, and Sears. The agreement with Crown Crafts marks Carter's first foray into toddler bedding.
"We take great pride in our ability to serve the needs of growing families, generation after generation," said Kimberly Northup, Carter's vp of domestic licensing. "We are thrilled to work with Crown Crafts to provide adorable and whimsical bedding for children after they outgrow their cribs."
Nanci Freeman, president and ceo of Crown Crafts Infant Products, said: "By any measure, the Carter's brands are iconic within the industry. To have the opportunity to partner with them on this new bedding line is tremendous validation of the consistent and reliable quality Crown Crafts is known for across all of our products."