Swimwear Brand Gottex Diving into Home Category
Brent Felgner -- Home Textiles Today, May 17, 2012
NEW YORK - Luxury swimwear brand Gottex plans to move into the home sphere through licensing agreements for beach and bath towels, bath accessories, bedding, dec pillows, decorative fabric, outdoor furniture and other categories.
"I think, design-wise, this company has a great brand. And women know [the brand]," said Kerry Glasser, the New York based licensing consultant collaborating on the home licensing initiative.
Gottex's vivid prints have already been licensed for handbags and luggage, he noted.
"The extension of the Gottex brand, incorporating its extensive design capably and archival design resources into home products, is a natural evolution of this fashion forward and highly regarded swimwear company," said Glasser.
The swimwear is distributed in more than 3,000 department store doors, including Macy's, Dillard's, Bloomingdale's, Nordstrom, Belk, Bon-Ton, Carson Pierre Scott, Lord & Taylor, Bergdorf Goodman and Von Maur. Distribution also includes specialty apparel stores and off-pricers.
Gottex hopes to license its catalog of vivid beachwear prints to home furnishings producers for a variety of categories.
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