Target and designer Nate Berkus pair up for new home collection
Carole Sloan -- Home Textiles Today, May 3, 2012
Minneapolis - Come this fall, Target Corp. will be launching a new home collection with award-winning designer and TV talk show host Nate Berkus.
Dubbed The Nate Berkus Collection, this new branded home assortment is set to roll out exclusively at Target stores and at Target.com on Oct.21.It will comprise an array of more than 150 home décor pieces, including bedding, bath, accessories, lighting, rugs and window treatments.
"Nate is celebrated for helping people create beautiful spaces that express their individuality," said Stacia Andersen, svp, merchandising, adding the collection "captures his sophisticated design aesthetic in a stylish and affordable line."
Price points will range from $5.99 to $149.99.
"I created this collection for Target with my philosophy that homes should evoke a feeling, not a theme," said Berkus, who began his career with the founding of his design firm Nate Berkus Associates in 1995. In 2002, he became a feature design expert for "The Oprah Winfrey Show". This fall, Berkus will publish his second book, "The Things That Matter," under the Spiegel & Grau imprint at Random House.
"There is something for everyone in this line, so I'm thrilled to offer Target guests patterns, colors and objects that represent what I love most for the home," he summed.
Target offered a sampling of what is in store for the collection: A chevron patterned duvet; ikat-link towels; herringbone window panels; braided jute rugs; and a metal lamp. The decorative accessories include lacquered tortoise shells, ceramic urns, hammered metal bowls in gold, a fabric covered tray, toss pillows with stud accents and decorative objects with snakeskin finishes.
Mednick Talks to HTT about Online Trends for Textiles