The Color of Textiles at Springs Global
Home & Textiles Today Staff -- Home Textiles Today, March 31, 2012
Above: Digitized florals are one of the top-of-the-bed treatments offered; others include wavy stripes, solids and pixelated prints. At right: Bath accessories with rubberized coatings in multiple colors make for an impactful display in the Springs Pantone rollout.
Just make sure you're using Pantone colors.
Springs Global is debuting its new Pantone Universe program of bed and bath products this week, a wide-ranging program of solid color sheets, top-of-the bed, towels and bath accessories all keyed off the well-known color direction and standardization firm that is stepping up its profile with consumers.
The Pantone program is designed to go into multiple channels, according to Edward Cardimona, chief global creative officer for Springs, who gave HTT a sneak preview of the line as it was being set up last week.
As showroom visitors enter the Springs space, they will ride up on elevators that tell different color stories and then will come face to face with Tangerine Tango, the Pantone color of the year and the centerpiece of the program. "We are celebrating this color throughout the space," Cardimona said.
The program consists of 14 solid-color sheeting selections, 10 of which are duplicated in duvets, all with a signature color tag giving the Pantone name and number for that particular shade.
There are three sheet styles: traditional cuffs, extra-wide contrasting cuffs and wide cuffs with a signature pixelated design.
Other top-of-the-bed designs feature wavy stripes, digitized florals and the pixelated motifs, all coordinating back to the core solid-color offerings.
On the bath side, 38 colors are available in two different solid constructions, one with an embroidered tone-on-tone Pantone logo on the end. Bath rugs, shower curtains and a broad selection of both resin and rubber coated bath accessories round out the program.
There will be several merchandising twists to the program. One that will be shown on the Springs floor is a prototype vending machine set up to dispense Pantone products with the swipe of a credit card. Cardimona said it would be an ideal solution for colleges, areas with travelers and pop-up situations.
As with many of the new branded programs Springs has been introducing of late, Pantone is designed to go into multiple distribution channels, he said. "Pantone has been blind to tiers and that's the way we want to do it as well." The line is slated to debut at retail this fall.
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