Home Source acquisition puts it into furniture, lighting
Home & Textiles Today Staff -- Home Textiles Today, March 1, 2012
Atlanta - Home Source International is expanding into furniture and lighting through the acquisition of Shiner International.
"Shiner is a great fit for Home Source as it relates well to its contemporary core of differentiated, unique and innovative ‘Made In America' product [that] is sustainable, eco-friendly and recyclable, and provides for a look in the home that is aesthetically appealing and functional," said Keith Sorgeloos, president and ceo of Home Source.
Shiner was founded in 2009 and launched in January 2010 by Joe Manus. He recently received the Rising Star Award from Fashion Global International in the home furnishings and interior design category. His company also won the overall best of show award in 2010 for Home & Gifts at the Atlanta International Gift & Home Furnishings Market. Shiner, in partnership with Home Source International, won best of show at the January 2012 edition of the Atlanta market.
Said Manus: "I equate Home Source's and Shiner's merger to the blending of paints. In order to achieve a truly unique and desired new color, you must take from a palette of tried-and-true existing colors. Even though the existing colors were good on their own, this new, ‘unknown to the world' color will have a new breadth and excitement of its own. The second isn't possible without the first."
Home Source will shortly announce the location of a new facility in the southeastern U.S. for cut-and-sew and distribution, as well as the manufacturing of Shiner's products, which are made from scrap metal, scrap wood and other components diverted from landfills.
Some of the Shiner International product line will be on display during the New York Home Fashions Market in Home Source's showroom at 230 Fifth Ave.
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