PBteen Opens 1st Pop-up
November 28, 2011-- Home Textiles Today,
PBteen, Pottery Barn's offshoot for teens and tweens, opened its first pop-up store Nov. 4 just outside Boston in the Natick Mall highlighting holiday merchandise.
The 1,800-square-foot store is centered around the PBteen Design Lab, four computer terminals where visitors can create a room using PBteen furniture and accessories. The designs are then projected on one of the store's 60-inch TV wall monitors. The store will operate through Dec. 4.