Décor a big component of Halloween celebrations
September 28, 2011,
Washington - Nearly half of the 161 million consumers planning to celebrate Halloween this year will decorate their home and/or yard this year, according to the National Retail Federaton's Halloween Consumer Intentions and Actions survey.
Seven in 10 Americans (68.6%) plan to celebrate Halloween, up from 63.8% last year - the most in the 10-year history of the survey, which is conducted by BigResearch.
The average consumer will spend $72.31 on Halloween goods this year, up from $66.28 last year. NRF projects Halloween spending to reach $6.86 billion this year.
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