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Target ramps up new BTS/BTC promotions

Retail Editor 5, Marvin Lazaro -- Home Textiles Today, August 1, 2011

Minneapolis - Aside from the usual school supplies, dorm décor and apparel, Target's Back-To-School/College promotions this year also include customizable shopping lists, online deals and digital care packages.

The online shop Target.com/college includes new features that allow shoppers to create personalized shopping lists, find coupons and one-of-a-kind promotions for additional savings.

Shoppers can also find Target's seasonal offers on more than 65 college Facebook pages and on Target.com/college. The retailer's "1,000 Likes" promotion this month will offer 40%-50% off coupons to the first 1,000 people to "Like" the deal.

Starting in September, Target is launching "U Care Cards" at Target.com/college. Students can create a care package wish list and make it public on their Facebook page or through a personalized email.

Finally, for the 10th consecutive year Target will host private after-hours shopping events for incoming freshmen at 66 colleges and universities. This month and next, Target will bus freshmen to a private shopping event at their local Target store, where they will be treated to an evening of entertainment and exclusive offers.

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