Pioneer Linens revamps store ahead of anniversary

Retail Editor 3, July 8, 2011

Palm Beach, Fla. - High-end specialty home furnishings boutique Pioneer Linens is renovating ahead of the retailer's centennial anniversary in February 2012.

During the spring, Pioneer brought the store façade up to date. This summer, the retailer will tackled the selling floor. Plans are still in development, but are expected to include some merchandise shifts, according to Penny Murphy, the third-generation family business' owner and president of Pioneer Linens.

The last time it was "really fixed up" was some time in 1980s, she recalled, "so we wanted to refresh it give it almost a '50s flair."
Pioneer Linens has moved table linens to the front of the store from the back.
"I would say that we have been working really hard to build up our table linen business because Palm Beach definitely entertains," Murphy noted. "In Palm Beach, people want to play golf, entertain, so they may be living a more causal life. We sell a lot of coverlets, but more informal looks like white lightweight pique styles. We also sell a lot with monogramming and embellishments."

The store officially celebrates its 100th anniversary Feb. 6.


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