WONZ intros new iApp
Retail Editor 1 -- Home Textiles Today, May 16, 2011
Marietta, Ga. - Now the Wools of New Zealand can say it's got an app for that, too.
WONZ is now offering a free application for the iPad and iPhone to "spread the word about the health, sustainability, beauty and comfort benefits of wool."
Its iApp is available from Apple iTunes and can be accessed by typing in "Wools of New Zealand" and downloading the free app to an iPhone or iPad.
Equipped with comprehensive information on wool, WONZ's iApp is intended to be a "valuable, convenient and easy-to-use selling platform," WONZ added.
Retail sales associates are encourage to employ it as a training tool and as a sales aid that helps answer consumers' questions about wool.
And because it is available to consumers, the iApp also can act as a take-home brochure.
"In addition to our Wool College, audio postcards, and Wool Benefit System, our new iApp gives to salespersons and consumers instant access to the value wool adds to a floorcovering purchase," said Hallie Cobb, marketing and training director.
Industry Related Content
Celebrity Branding at NY Home Fashions Market