DwellStudio Fabrics for Home Debut at Calico Corners
Home & Textiles Today Staff -- Home Textiles Today, May 14, 2011
NEW YORK - Interior home design firm DwellStudio has expanded its decorative fabrics collection for Robert Allen @ Home into retail at Calico Corners stores.
The fabrics - 44 prints and wovens - are designed by Dwell- Studio founder Christiane Lemieux and the studio's design team and "refl ect their aesthetic of hip designs, fresh colors and a livable modern look," according to the company.
"The most stylish people these days understand a fundamental aspect of good living- it's always evolving," said Lemieux, who recently authored a new book, "Undecorate."
Home decorators can have a chic lifestyle and still break rules of design, she added. She described Calico's store associates as "design enablers, not style dictators. They help customers discover their own style and follow their instincts to achieve a personal look."
"We like the DwellStudio aesthetic because it's a little edgy but still accessible," said Calico merchandise manager Lori Cropp. "The fabrics are modern enough for contemporary living and can act as a sophisticated accent in transitional and even traditional interiors."
In addition to Calico's more than 90 stores, The DwellStudio for Robert Allen @ Home designer collection is online at www.calicocorners.com.
Mednick Talks to HTT about Online Trends for Textiles