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Safavieh to debut dec pillows

Retail Editor 2 -- Home Textiles Today, March 28, 2011

Port Washington, NY - Looking to give retailers a broader product offering andmore design trends to pick from, high-end rug house Safavieh is launching a new decorative pillow collection as an independent but complementary product category to its soft floor coverings.

Set to debut during the High Point Market, April 2 to 7, at the company's Market Square showroom in suite 120, the category spans 50 skus in a range of designs intended for furniture stores to mid-tier chains to upper-end home furnishings retailers, catalogs and websites.

The dec pillow collection has been sourced, developed and designed by Tiffany Yaraghi, product manager for Safavieh's pillow line.

"Inspirations for this collection include the trend to vivid colors, often softened with white, and patterns range from Suzanis, to modern lace interpretations, to Moroccan motifs," she said. "Our pillows complement the newest looks in furniture and fabrics, and will not be adapted from our rug designs. The pillow collection is designed to make a fashion statement as a standalone line, exactly the same way that retailers would program and display them in stores."

Fabrics chosen for the first collection include cotton canvas with hand-stitched embroidery, 100% cotton, hand-woven cotton novelty fabrics, and easy-care polyester. Fill content is either a down and feather blend or polyester.

The pillows are made in India, China and throughout Europe, and will be available for pre-summer delivery.

Sizes include 18-inch squares and 22-inch squares. The suggested retails start at $45 for an 18-inch size with feather and down fill.

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