Shaw Expands HGTV, Tommy Bahama and Angela Adams Programs
March 18, 2011,
With HGTV, Shaw is launching an exclusive flooring line labeled "HGTV Home-Flooring by Shaw." The licensing partnership includes area rugs and carpet as well as hardwood and laminate flooring.
Additionally, the line will comprise green choices in each category including Shaw's Anso nylon and Epic hardwood.
Shaw introduced a full marketing program for retailers in support of the launch, including the new Dealer Toolkit, which includes a variety of marketing materials from local advertisings and cutting-edge interactive offerings. Shaw also will support the program through national advertising and public relations starting this summer.
Shaw has been the exclusive flooring provider for the HGTV Green Home for the past three years and will again sponsor the home in 2011.
To its long-standing program with the Tommy Bahama brand, Shaw unveiled four new designs "that will transform your home into a well-dressed oasis," the company said. These rugs are inspired by antique designs and the colors naturally found along the coast.
The four new rugs are: Island Lattice, a scroll design reminiscent of historic iron gates; Paradise Paisley, a grand scale and elaborately hand-colored pattern in blue, green, gold, brown, and beige with a touch of spice; Havana Bay, which Shaw said is "purely traditional" as it can live with rattan, grass cloth and plantation shutters or with formal English antiques; and Port Royal Medallion, portraying a balance of old world charm and modern design aesthetics.
All of these rugs are made of Shaw's EverTouch nylon.
The Angela Adams collection with Shaw is being expanded with new design additions to the Modern Comfort collection of organic modern design instituting an earthy palette meant to compliment contemporary and casual features.
The Modern Comfort line of area rugs is made in the USA with Shaw's EverTouch nylon.