Universal Home Fashions is keeping it casual

New York - Universal Home Fashions is keeping it casual.

The manufacturer is unveiling products for the New York Home Fashions Market, including 47 bedding programs, 29 window programs and 45 bath programs with an emphasis on informal looks.

The move mirrors a shift away from the luxury trend of seasons past. "‘Luxe' is not dead; however it's certainly not as important as it once was," said Chris Certosimo, president. "Our focus is going to be directed toward the casual customer at smartly priced retails."

Business has been strong for the privately owned $75 million company, said Certosimo, enabling Universal Home Fashions to acquire a third cut-and-sew facility this year. "Fortunately all of our facilities are in the Hangzhou region [of China] allowing for better control of the finished product," he said. "We are currently selling to most major retailers on a direct basis or drop shipped out of our 100,000-square-foot warehouse in Deer Park, N.Y."

Among the bedding collections Universal will be showing to retailers is Noah, which is a matte poly satin with a sheer metallic voile overlay, finished with horizontal earth tone embroidery in a wave pattern.

Leon is a window collection created with double-layered space-dyed chenille, and features satin metal grommets. Bath programs include Christina, a slub faux-silk horizontally-pieced with large-scale flocked floral motif. Its high gloss debossed resin accessories feature a decal motif and are made in its resin facility in Guangzhou, China.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!