Marlo Lorenz, Thrō to launch outdoor cushion collection for spring

Retail Editor 3, December 13, 2010

New York - Encouraged by favorable reviews from buyers during a sneak preview last year, designer Marlo Lorenz and her team at Thrō Ltd. have decided to launch a permanent collection of outdoor cushions for the spring 2011 season.

Hitting stores just in time for the warm weather, Lorenz' new outdoor cushion collection transforms classic prints and employs new designs, with cushions in a variety of shapes and sizes.

"There is something for everyone and every style," she said. "It is a new and exciting time at Thrō, many changes are happening and I couldn't be happier."

Lorenz, company founder and chief designer, launched her first brand, Thrō Ltd., in 1999 with her signature opulent style interpreted on a line of accent pillows and throw blankets.

As the company grew, Lorenz was inspired to launch a second brand, Marlo Lorenz Signature Collection, in 2006, as a high-end home décor offering of home textiles.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!