Marlo Lorenz, Thrō to launch outdoor cushion collection for spring
Retail Editor 3 -- Home Textiles Today, December 13, 2010
New York - Encouraged by favorable reviews from buyers during a sneak preview last year, designer Marlo Lorenz and her team at Thrō Ltd. have decided to launch a permanent collection of outdoor cushions for the spring 2011 season.
Hitting stores just in time for the warm weather, Lorenz' new outdoor cushion collection transforms classic prints and employs new designs, with cushions in a variety of shapes and sizes.
"There is something for everyone and every style," she said. "It is a new and exciting time at Thrō, many changes are happening and I couldn't be happier."
Lorenz, company founder and chief designer, launched her first brand, Thrō Ltd., in 1999 with her signature opulent style interpreted on a line of accent pillows and throw blankets.
As the company grew, Lorenz was inspired to launch a second brand, Marlo Lorenz Signature Collection, in 2006, as a high-end home décor offering of home textiles.
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