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July Comps Hit Their Mark

NEW YORK - Facing favorable year-over-year comparisons, the fi nal week of July fi nished out on plan, according to the Johnson Redbook. Same-store sales for the week ended July 31 rose 3.1%, led by discounters with an aggregate 3.6% comp increase while department stores logged a 2.1% gain.

Johnson Redbook Index

Fourth week of July, year-over-year % change

WEEK ENDED

7/10

7/17

7/24

7/31

MONTH

TARGET

Department stores*

2.1

1.5

1.1

2.1

1.7

1.8

Discounters

3.6

3.3

3.4

3.5

3.6

3.4

Redbook Index

3.1

2.7

2.7

3.0

3.1

2.9

*Including chain stores and traditional department stores
Source: Johnson Redbook Inde

     The full month showed a 2.9% increase compared to July 2009, which was on target.
     As back-to- chool shopping gets going in earnest, Rebook is projecting a preliminary target of 3.3% comp growth in August and 1.5% month-over-month growth compared to July.

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