Britney Spears Re-ups with Candie's, Kohl's
January 25, 2010-- Home Textiles Today,
Candie's brand owner Iconix announced that pop singer Britney Spears has signed on for a second year as the brand's celebrity endorser.
Spears will appear in Candie's only at Kohl's marketing campaigns throughout 2010.
“Our customers embraced Britney as the face of Candie's and know they can count on the brand to deliver quality and style at great value,” said Julie Gardner, Kohl's executive vp and chief marketing officer.
Related Content By Author
Industry Related Content
Pimacott: Proof Positive