Natco/Central Oriental

West Warwick, RI

Natco, 84 years old, added imported rugs to its assortment only a decade ago to include more fashion-forward area rugs.

"We wanted to expand into it, diversify our product categories because imports is a growing category in the industry," said Michael Litner, president. "For area rugs, we prefer importing because it's more flexible with colors, designs and different qualities and it's more cost effective."

Natco still operates a large part of its business from Dalton, GA, producing "thousands of skus," Litner said, of tufted broadloom area rugs in its 400,000-square-foot facility where 250 people are employed.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • The Countdown to the ICON Honors Continues featuring Christophe Pourny

    Camera Icon More Videos


HTT digital edition

See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!