HSN turns to Capel for home expertise
March 18, 2004,
ST. PETERSBURG — Designer and product developer Kea Capel Meachum has signed on as the Home Shopping Network's trend expert for home goods, part of the retailer's restructuring of its home goods lineup.
"We have developed a new vision for home, and Kea is a piece of that," said Cassie Jones, HSN's vice president of merchandising for home soft lines. "She has that warmth and sophistication our customer is looking for."
"I'm there to help give soul to the product, to help consumers understand the products and to help them make that emotional connection with the products HSN is showing," said Meachum.
Meachum's products — all of which are exclusively distributed by Homemaker Industries, based in New York — will also be featured on other unrelated segments, often shows about specific product categories, Jones explained.
Related Content By Author
Vegas Performing with PureCare's Lonnie Scheps