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HSN turns to Capel for home expertise

ST. PETERSBURG — Designer and product developer Kea Capel Meachum has signed on as the Home Shopping Network's trend expert for home goods, part of the retailer's restructuring of its home goods lineup.

"We have developed a new vision for home, and Kea is a piece of that," said Cassie Jones, HSN's vice president of merchandising for home soft lines. "She has that warmth and sophistication our customer is looking for."

Meachum will make her on-air debut March 26, discussing the vintage-look trend for the Oakcreek Home lifestyle program. She will appear in eight live televised segments during 2004.

"I'm there to help give soul to the product, to help consumers understand the products and to help them make that emotional connection with the products HSN is showing," said Meachum.

Meachum's products — all of which are exclusively distributed by Homemaker Industries, based in New York — will also be featured on other unrelated segments, often shows about specific product categories, Jones explained.

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